Noted: (translated from French) “Sponsored links redirect to manufactured stories, pure fake news,” says Tom O’Guinn, a marketing professor at the Wisconsin School of Business. If the traditional way of campaigning in the United States remains to bomb Americans from political spots on TV between two pubs for laundry or pizza, “these field spots are very, very expensive,” O’Guinn said, ‘conversely, buying links is cheap at all. Pubs are always more accurate, more targeted through social media and more advanced analytics. “
Office of Strategic Communication