Perhaps college professors need to take a cue from second grade and start hanging colorful banners proclaiming ââ?¬Å?Reading is Fun!ââ?¬Â around their classrooms. A recent study shows college students are embarrassingly lacking reading skills: MSNBC reports that ââ?¬Å?more than 50 percent of students at four-year schools … lacked the skills to perform complex literary tasks.ââ?¬Â