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UW-Madison to add Korean major amid popularity of K-pop and K-dramas

When Ava You applied to attend the University of Wisconsin-Madison, she looked to see if she could major in Korean.

“Honestly, I was a little disappointed considering they had a Chinese and a Japanese major already, but not Korean,” said You, an incoming sophomore at the flagship campus.

That will soon change when UW-Madison introduces a bachelor’s degree in Korean Language and Culture this fall. The Board of Regents, which oversees UW-Madison and the state’s 12 public universities, granted final approval this month. UW-Madison will be the first school in the Universities of Wisconsin to offer an undergraduate program in Korean.