Quoted: “A surprising finding is that when participants are asked to find a visual item among distractors, hearing its name immediately prior to searching… improves speed and efficiency of searching for the named object,” says the report from Gary Lupyan of the University of Wisconsin-Madison and Daniel Swingley of the University of Pennsylvania. “For example, when participants searched for the numeral 2 among 5s, actually hearing the word ?two? or, in a separate experiment, hearing ?ignore fives? immediately prior to searching improved overall search response times.”
Office of Strategic Communication