Noted: To gauge which way the stock will tilt, it pays to think like an everyday consumer making the shopping list. “The upcoming quarter is going to be very interesting as investors will get a glimpse into how the company’s sales results were impacted by the holiday season, some huge winter storms and lower gas prices over the last two months,” says Brian Hellmer, director of the Hawk Center for Applied Security Analysis at the Wisconsin School of Business.
Office of Strategic Communication