“The mystery of this campaign will be how these candidates play outside that energized, engaged, group of Democrats,” says the pollster, Charles Franklin, a visiting political science professor. “We expect to see some of the lack of name recognition disappear fairly quickly as they now begin to campaign, but name recognition is going to remain the biggest problem for the Democrat who heads into the general election against Walker. It won?t be where the candidate wants it to be by Election Day.”
Office of Strategic Communication