Quoted: But participating in fantasy sports is often about more than personal satisfaction. University of Wisconsin-Madison assistant professor Erica Halverson, who researches â??competitive fandomâ? and fantasy sports, says fantasy sports leagues engender a sense of community. â??With the explosion of access online, people are able to have deeper participation in activities they care about,â? Halverson says. â??People have a desire to be members of cultures and participate in activities that matter to them. That mirrors the experience of fantasy sports.â?
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