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Why You’re So Picky About Dating

Quoted: Dr. Catalina Toma, Associate Professor of Communication Science at the University of Wisconsin-Madison, says that according to her 2016 study on choice overload, there IS a thing as too many options. Here’s how she knows: participants in her study were each given the same six matches to choose from, but some were also given an additional 18 matches. It turns out, having more matches isn’t necessarily a positive.