Skip to main content

Wisconsin business leaders see AI’s potential. Are companies ready?

In an August presentation, Somesh Jha, a computer science professor at the University of Wisconsin-Madison, said the technology could be a threat to cybersecurity and could be misused to spread misinformation.

For example, there’s already a “fine-tuned” AI that can write spam emails, he said. AI can also be used to create fake images and videos that look real, known as “deepfakes.” Jha said deepfakes could be used, unethically, during elections to sway public opinion.

“This is coming,” he said. “I can tell you that there are people (who) are really scared.”