Noted: Senior strategists in both campaigns said in interviews this week that they had identified women, specifically the so-called â??security momsâ? who are worried about national defense, as a crucial part of the undecided vote.
That both campaigns have tried hard to reach them this year is underscored by the list of their top shows compiled by the University of Wisconsin Advertising Project: â??The Oprah Winfrey Showâ? is the top, non-news program for the advertising of both campaigns, followed by programs like â??Regis & Kelly,â? â??Rachel Rayâ? (one of the few programs that has included more advertisements from Mr. McCain than from Mr. Obama) and â??The View.â?