Noted: Sam Maglio and Evan Polman, of the University of Toronto and University of Wisconsin-Madison, respectively, recently hit the streets of Toronto and Vancouver and interviewed pedestrians at strategically chosen subway stops, crosswalks, and a mall. Their questions gauged people?s feelings of proximity to things based on the direction they were headed. Over five studies, which tested both physical and emotional senses of closeness, they arrived at some surprising results:
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