Conner and researchers Saverio Roscigno, of the University of California, Irvine, and Matthew Hannah, of the University of Wisconsin-Madison, write in the forthcoming “QAnon: Capitalism and the Crisis of Meaning” that participating in QAnon means interacting with what they call gamified systems that are “strategically engineered to increase the likelihood that users will engage with them.”
This means the internet offers spaces to share ideas and encourage participation, but also “capitalizes on psychological mechanisms to hook and hold its followers,” they write.