Anheuser-Busch InBev is dropping its “Fan Cans” promotions from communities around the country where colleges have complained that the effort – which sells cans of Bud Light in school colors – promotes underage drinking and infringes on trademarks.
The Federal Trade Commission has discussed the issue with the brewer, both the agency and the St. Louis-based brewer said. Regulators are concerned that cans will be marketed to fans under the legal drinking age of 21, said Janet Evans, a senior attorney at the FTC responsible for alcohol marketing issues.