For a college, what?s the value of a tweet? Or a Facebook item and mention on a blog? In recent months, a handful of companies have introduced rankings that claim to calculate a college?s brand value or online influence by looking at the attention an institution receives online. One ranking found that the University of Wisconsin at Madison has the strongest brand equity among universities, based on its number of mentions across the Internet. Another named Stanford University the most influential college on Twitter.
Office of Strategic Communication