The WeatherTech CEO, David MacNeill, put money on a national buy thanking the University of Wisconsin Veterinary School of Medicine who helped save his dog from cancer. Fast Company listed this as one of the worst ads from Super Bowl LIV stating that it seemed a stretch to tie in a Wisconsin vet school to a manufacturing company. I think that the ad was both a personal touch of gratitude, but also does appeal to many consumers that would be their target market. I remember thinking during the holiday commercials, “I didn’t know they had dog bowls and supplies,” when that was in the mix of the ever-advertised phone cup holder.
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