Rich Mintz thinks college fund raising needs serious help.
Bureaucracies are byzantine, messages leave alumni cold, and methods of delivering them are ineffective.
“Frankly,” says Mr. Mintz, a bushy-haired fund-raising consultant who once aspired to be a medieval scholar, “I think that a lot of institutions have probably simply given up on getting anything valuable out of their alumni under 40.”
His attitude could come across as off-putting, but Mr. Mintz boasts a unique calling card: The company he works for built the new-media arsenal that helped catapult Barack Obama into the White House.