Creating Mexican Fiesta at Summerfest grounds is labor of love, in just 3 days. Take a look inside

Also installing his art that day was Victor Hugo Jimenez, 22, a recent University of Wisconsin-Madison graduate. He will be displaying his pieces in a new merchandise area near the Generac Stage, where people can buy T-shirts and baseball caps to commemorate the festival with motifs such as Our Lady of Guadalupe, retro cars and cowboy boots.