It’s been 50 years since Jerry Ringlien, an Eau Claire native and UW-Madison graduate, wrote what would become one of the best known jingles in advertising history.
The commercial was for Madison-based Oscar Mayer, where Ringlien was the company’s vice president of marketing, and featured 4-year-old Andy Lambros who, while sitting on a boat dock, taught the world how to properly spell B-O-L-O-G-N-A.