Bravo to UW-Madison for ending their advertising contract with MillerCoors and Anheuser-Busch InBev. That decision puts the university and state in a position to deal more effectively with alcohol abuse.
Ending this advertising contract for the radio broadcasting of UW sporting events caused the UW Athletic Department to lose hundreds of thousands of dollars in income. However, now the department has advertising space to sell, which gives businesses the opportunity to be good corporate citizens.