Wes Schroll didn’t care where he bought groceries. As a sophomore at the University of Wisconsin-Madison, Schroll shopped where it was convenient depending on if he was walking, taking the bus or driving to the store.
He signed up for loyalty rewards programs at various stores. But looking in his pantry, he bought the same brands each week. Schroll wanted to be rewarded for that loyalty. The frustration led him to develop Fetch Rewards, an app that has shoppers scan in receipts to get points for the brand-name products purchased.