With face-to-face campaigning no longer an option, Koerth, 22 and a 2019 graduate of the University of Wisconsin-Madison, said she steered young voters toward a strategy of relational organizing, which involves having volunteers contact their own social network to mobilize and persuade voters. Relational organizing has been a part of the DPW’s work from the start, but was put into overdrive when the pandemic hit, said Koerth.
Office of Strategic Communication