A thistle to the University of Wisconsin for a ridiculous legal attack on Waukee High School for alleged trademark infringement. Wisconsin badgered Waukee into dropping the capital W from its team logo because it too closely resembles the university’s “motion W.” The demand is ridiculous not just because it’s picking on a small Iowa high school. There’s also nothing special about that particular W. Variations of that sort of type design can be found in any font case. In effect, Wisconsin is trying to put its trademark on the alphabet. What’s next, the New York Times demanding that no one else can use Old English lettering?
Office of Strategic Communication