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The community-backed streetwear shop bringing the hype to Madison, Wisconsin

Noted: Bowhan both grew up in Madison and received his undergraduate degree (in sociology) there, at University of Wisconsin-Madison. During this time, his interests in both clothing and shopping were there, but laid dormant; he recalls after-school shopping trips with his mom that turned painful because he was so picky about his clothes. “It was always something I enjoyed in terms of getting my outfits right and looking to stand out,” he says. “But it was never was something I took on as a hobby.”