Noted: Kirk wasn’t exactly sure how to get his bread business started, but then a consultant from the University of Wisconsin–Madison School of Business told him to start with wholesale and get his bread into stores. “She told me to bake some loaves, walk in and ask for [the] manager. [She told me that] any meeting you go to, bring bread,” Kirk says. Soon, loaves of Kirk’s bread could be found on the shelves of the Jenifer Street Market, the Regent Market Co-op and Fresh Market. “I slowly figured it out,” he says.
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