In April, the University of Wisconsin-Oshkosh sent letters to the parents of incoming freshmen promoting a special feature of its student IDs.
The TitanCard, the letter said, could double as a debit and ATM card if the student opened an account with U.S. Bank. Attached was a bank application.
What the university did not say was that U.S. Bank pays the university a cut of its revenue in exchange for the exclusive right to target students through campus IDs.
Or that Chancellor Richard Wells sits on U.S. Bank’s local advisory board. (This story also quotes UW-Madison Vice Chancellor Darrell Bazzell).