The weekend of Nov. 9-11, 2007, was a great time to be a Badger. On that Friday, the University of Wisconsin menâ??s hockey team opened a home series with rival North Dakota, while the nationally ranked UW volleyball team welcomed Michigan. On Saturday, Bucky hosted the football Wolverines, and Sunday brought the menâ??s basketball regular-season home opener. It was a perfect storm of scheduling that challenged Justin Doherty, who handled the athletic departmentâ??s day-to-day communications at the time, to somehow capture it all. His idea: dispatch a single staffer armed only with a camera, a computer and the capacity to seek out a good time.
Office of Strategic Communication