Luis Hernandez, strategic communications director and associate athletic director for the University of Wisconsin in Madison, said the school has come up with other ways to fund its $198.9 million athletics budget, including new corporate sponsorships, such as adding the Culver’s logo to the Kohl’s Center basketball court.
They’ve also scheduled events like concerts and the chance to play indoor golf at Camp Randall Stadium. The upcoming Morgan Wallen and Coldplay concerts at the stadium are the first to be held there in nearly 28 years, Hernandez said.
UW students don’t pay athletic fees, and the university plans on spending the full $20.5 million on athletes that is allowed, he said.