Continuing a proud tradition of high marks on dubious university ranking lists, UW-Madison came in fourth on Klout?s list of the most influential colleges on Twitter, with a Klout Score of 64, just decimal points behind Harvard. As to what the hell a Klout Score even means, Klout has a fairly detailed explanation of how it measures tweets, retweets, follows, follow backs, true reach, and other social media nonsense that only seems relevant because UW is apparently awesome at it. Expect the hashtag #UWSocialMediaHouseParty to surface over the weekend as students celebrate the new title.
Office of Strategic Communication