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Wisconsin has a new Alice but she didn’t grow up on a farm

A UW-Madison senior has been selected as the next Alice in Dairlyland but the Oconomowoc woman did not grow up on a dairy farm.

The Wisconsin Department of Agriculture, Trade and Consumer Protection has selected Halei Heinzel as Wisconsin’s 77th Alice, a year-long paid communications position that will send Heinzel around Wisconsin promoting the state’s agricultural industry.