The problem with mottos and slogans is that after seeing one many times, it begins to lose its real meaning. As crucial as the University of Wisconsin Board of Regents? 1894 ?sifting and winnowing? statement has been to the development of the university, the three-word phrase probably seems trite to many current students. It is detached from the bold and rebellious devotion to the search for truth that drips from the quote when read as a whole.
Office of Strategic Communication