University of Wisconsin-Madison business alums are taking their famous Badger pride to new heights, issuing an unusualâ??and lucrativeâ??mandate to the school: “Keep That Name.”
In an unusual twist in the business school naming gameâ??generally, a wealthy donor gives a multimillion-dollar gift to get his name on the schoolâ??the school formally known as Wisconsin School of Business has received an $85 million group donation from alumni that will allow the school to keep its current name for the next 20 years.