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Wits over waste

When Brittany Seabloom’s entry shared first place for creating the most value in the Wiscontrepreneur 100-Hour Challenge, her project’s value was immediately available.

Shortly after seeing the art student’s “Impregnated Wall Sconce,” University of Wisconsin-Madison Chancellor John Wiley bought it with a personal check for $300.

“I thought it was gorgeous,” Wiley said.