Skip to main content

Being a Badger fan ‘hits different’ for new UW athletic director

University of Wisconsin athletic director Shawn Eichorst begins each day at 5 a.m. with a three-mile walk to crystalize his thoughts and prioritize his objectives.

“I’ve always liked the solitude of it,” he said. “I try to think through things, prioritize things. I try to walk different paths. Fresh air. Scenery. Try to clear the head.