The Regents unanimously approved a seven-year extension with the apparel provider that contains a three-year mutual option in a special meeting Tuesday morning.
Some details of the extension emerged Monday morning when the Board of Regents posted an agenda for a special meeting Tuesday at which it gave unanimous approval. The total amount of cash and merchandise credit for Wisconsin is increasing from $96.75 million under the existing 10-year deal to $104.5 million over the next 10 years.
The contract, which has to be fully signed before it’s released in response to a public records request, is for seven years with a three-year mutual extension, but both Wisconsin and Under Armour were considering it a 10-year arrangement
The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This agreement continues a decade-long relationship focused on innovation and elevating the university’s student athletes.
When Camp Randall Stadium started selling alcohol last fall during Badger football games, University of Wisconsin-Madison leaders said a portion of the revenue would go to campus.
They said the money would support “efforts to promote student wellness and to encourage responsible behavior around the use of alcohol, such as offering alcohol-free programming for students and supporting students experiencing challenges related to high-risk behaviors.”
So far, nearly $500,000 in revenue from alcohol sales at athletic events has been distributed for this purpose, said Gillian Drummond, a campus spokesperson. The university’s Student Affairs division received $442,000 last school year and University Housing received $50,000, she said.
On Nov. 23, 1889, the University of Wisconsin played its first football game. The game was one to forget for UW, who lost 27-0 against the Calumet Club of Milwaukee.
Years living with an autoimmune disease meant it was a matter of when, not if, Adam Barnes would need a liver transplant. That time was approaching after he was hospitalized for a blocked bile duct in 2024. The idea of seeking a living donor came up but there was something about it that turned him off.
Barnes, the University of Wisconsin senior associate athletic director for business operations, initially didn’t want someone else to go through the danger of elective surgery and a painful recovery to benefit him.
The Badgers (4-1) narrowly fell out of the Associated Press men’s college basketball rankings on Monday, three days removed from a 98-70 blowout loss to BYU on Friday at the Delta Center in Salt Lake City. It matched the most-lopsided loss of Wisconsin coach Greg Gard’s tenure.
While a fuzzy microfiber suit, red-and-white striped Motion W sweater and 30-pound head are standard issue, it is up to the people inside the costume to make Bucky Badger unique.
In anticipation of the 7 p.m. Tuesday, Dec. 2 premiere of the new historical PBS Wisconsin documentary narrated by comedian Charlie Berens — Bucky! — we tracked down former Bucky Cecil Powless to unmask what it takes to become the chaotic and infectious icon of energy that is beloved by the University of Wisconsin-Madison and the entire state.
Wisconsin football season ticket buyers now face the same decision as they’ve had every other season: Renew for next season or give up their seats. It has been 33 years, however, since consecutive losing seasons has been a factor in the discussion.
UW-Madison police issued 20 citations at Saturday’s game against Illinois.
Citations included six for underage alcohol, four for throwing hard objects and two for trespassing. UW students accounted for nine of the 20 citations.
The University of Wisconsin is seeking approval for an extension of its agreement with Under Armour to be the Badgers’ official apparel supplier.
The Board of Regents scheduled an 8 a.m. special meeting Tuesday to consider a seven-year extension through 2033 that carries a three-year option through 2036.
Student athletes from the University of Wisconsin-Madison join Sunday to help the largest push of the weekend. Elected officials, including Gov. Tony Evers, have participated as well.
Assistant drum major Arista Whitson helps lead the University of Wisconsin-Madison Marching Band in collaboration with drum major Caleb Monge. For every Badger football game played at Camp Randall, the band performs a pregame, halftime and fifth quarter performance celebrating their legendary tradition with energy and precision.
Sighs, long pauses and stares into the distance accompanied many of the answers to a difficult question posed to University of Wisconsin seniors over the past three weeks.
The class, which will be celebrated Saturday night when the Badgers face Illinois for the final game at Camp Randall Stadium this season, finds itself celebrating something different than most senior days.
Student-athletes at the University of Wisconsin–Madison recently participated in an innovative NIL initiative called Next Level Prep, created by Twin Bridge Sports to highlight athletes’ authentic voices and elevate their personal brands. Twin Bridge describes Next Level Prep as “more than a campaign — it’s a platform that empowers student-athletes to inspire the next generation.”
A new historical documentary, “Bucky!”, follows Wisconsin’s beloved mascot from his debut in 1949 to his current status as a state icon.
The UW-Madison Police Department is involved with escorting buses that carry teams to Camp Randall Stadium for University of Wisconsin football games and in getting the opponent to the airport afterward.
University of Wisconsin football players carried American flags onto the field as they ran out of the Camp Randall Stadium tunnel before Saturday’s game against No. 24 Washington.
Chris McIntosh is doubling down on the most significant decision of his tenure as the University of Wisconsin’s athletic director.
Luke Fickell will return as the Badgers’ football coach in 2026, McIntosh told BadgerExtra in an interview Thursday morning. BadgerExtra reported after Wisconsin’s loss to Ohio State on Oct. 18 that McIntosh met with the team that week and players’ takeaway from that meeting was that Fickell’s job was safe. McIntosh spoke to the team again Thursday after practice to ensure players knew Fickell was staying put.
UW Athletics announced on Wednesday that Wisconsin will kick off its 2027 football season in Ireland.
The Badgers will take on the Pitt Panthers on Aug. 28, 2027, in the Aer Lingus College Football Classic at the Aviva Stadium in Dublin, Ireland.
If Wisconsin’s disappointing 2025 football season is prompting Badgers fans to drink, they are not doing it at the Camp Randall concession stands. Or at least not at the level that fans did so in 2024.
The University of Wisconsin men’s basketball team announced Tuesday that a senior forward has been dismissed from the team.
There was only one name to know when it came to leading cheers at University of Wisconsin hockey games: Phil.
Phil Dzick, who spent decades organizing Badgers fans counting goals and asking for more at the Dane County Coliseum, the Kohl Center and LaBahn Arena, died Wednesday, a Wisconsin spokesperson said. He was 81.
The University of Wisconsin athletic department’s policies around player welfare and mental health are set to be scrutinized. UW-Madison Chancellor Jennifer Mnookin has ordered a review of “programs and policies associated with the student-athlete experience,” athletic director Chris McIntosh said Wednesday at a meeting of the Athletic Board.
There’s more to the rings commemorating the University of Wisconsin women’s hockey team’s eighth NCAA championship than there was for the first seven.
Part of the shipment of food to be prepared for the next week’s University of Wisconsin football game arrived as usual at Camp Randall Stadium on a Thursday last year.
The collection was short in one product that in Wisconsin almost certainly would get noticed if concession stands ran out early: There weren’t enough brats.
University of Wisconsin athletic director Chris McIntosh again put his support behind football coach Luke Fickell on Monday and vowed increased investment in the program.
In a letter sent via email to fans Monday morning, McIntosh said the football team hasn’t performed to the department’s expectations and while that’s frustrating, he believes in Fickell’s plan for the program.
Brooks Bollinger has occasionally caught his youngest son watching YouTube highlight videos of his dad’s playing days at the University Wisconsin and in pro football.
In turn, he has found himself sitting down with his second grader and reliving some of his past gridiron exploits, notably as a four-year starting quarterback with the Badgers
“The first thing that comes to mind is how damn long ago it was,” chuckled the 45-year-old Bollinger, a member of the UW Athletic Hall of Fame.
Madison Quest can’t help but think back to another time every time she runs through the high five line during University of Wisconsin volleyball lineup introductions at the UW Field House.
The University of Wisconsin’s contention that there were signs that former football player Xavier Lucas had already started negotiating a deal to transfer to Miami before he parted with the Badgers can be explored, a Dane County Judge ruled Wednesday.
Luke Fickell requested fans’ ire Monday when asked for his message to a frustrated nation of University of Wisconsin football backers.
His answer asked for support for the players on the field and for fans to direct their anger about the state of the Badgers to him. Fury from fans can be heard at Camp Randall Stadium on game days, which have included two blowout losses at home in the past four weeks, and daily via social media.
The University of Wisconsin-Madison is employing the work of a unique robot dog at the Kellner Family Athletic Center’s construction site near Camp Randall.
University of Wisconsin-Madison community members, student organizations, alumni and local companies joined together for an evening of celebration and togetherness at Friday’s annual Homecoming Parade.
UW-Madison police reported that 28 people were ejected from Camp Randall Stadium and 16 were arrested during Saturday’s Badgers game against Iowa.
A sellout crowd quietly watched as Iowa routed Wisconsin 37-0.
Remember when the Badgers football team competed for the Big Ten championship and a trip to the Rose Bowl? If so, your memory would have to go back a few years. Remember when the Badgers lost to a so-so, 20th ranked Michigan team by 14 points and that was considered a moral victory? You’d have to think all the way back to last Saturday for that one. It might be fresher in your mind.
Multiple streets near campus will be close on Friday for the University of Wisconsin-Madison Homecoming Parade.
“Just getting on campus and getting to see the school and going through the process, it became very clear to me that Wisconsin is where I wanted to be and that was going to be my home,” Emily Pohl said. “And I’m really excited about it.”
Pohl, who described herself as a power forward with a high compete level, led Hill-Murray to the Minnesota state high school championship last season as a sophomore with 41 goals and 74 points in 31 games.
The University of Wisconsin athletic department has a new site planned for its hall of fame.
Initial plans show the plaques honoring former Badgers athletes, coaches and administrators moving from near Camp Randall Stadium to near the main entry to the Kohl Center.
As Wisconsin Football takes on Iowa this weekend for the Badgers’ homecoming game, fans can enjoy pregame festivities at Badger Bash. Badger Bash begins 2-and-a-half hours before every home football game at Union South.
With the game starting off at 6 p.m. Saturday, this week’s Badger Bash will start at 3:30 p.m.
Anyone and everyone is being called to roll up a sleeve to support the University of Wisconsin-Madison’s annual homecoming blood drive. The blood drive is part of a nationwide effort and competition through Abbott and the Big Ten.
While the University of Wisconsin-Madison’s Athletic Hall of Fame is set to move next year, commemorative bricks purchased by Badgers fans will stay near Camp Randall Stadium, an administrator said Tuesday.
The athletics department plans to relocate the Hall of Fame outside of the Kohl Center, where the school’s basketball teams play. About a mile east of UW-Madison’s football stadium, the Kohl Center is a “prime location” on campus that attracts thousands each year, said Jason King, UW-Madison’s senior associate athletic director for capital projects and operations.
Part of the shipment of food to be prepared for the next week’s University of Wisconsin football game arrived, as usual, at Camp Randall Stadium on a Thursday. The collection was short in one product that in Wisconsin almost certainly would get noticed if concession stands ran out early: There weren’t enough brats.
In the short term, a search gathered enough supply of the brats to get Wisconsin through the football season before pivoting. Over the following months, chefs went through a taste-testing process that informed how they were planning to move forward.
Marek Michalicka will make $125,000 this year in base salary, according to records released to BadgerExtra by the university through a public records request. This is his first college head coaching position.
He was hired for the job after Kelcy McKenna left for Southern Methodist in August just before the start of what would have been her 10th season in charge. She made $153,816 last season after starting with a $95,000 salary in 2016.
It’s Bucky Badger’s birthday.
The design for the mascot was copyrighted on Oct. 2, 1940, after an illustrator sketched the likeness of an upright badger wearing a cardinal and white sweater. The Library of Congress deemed this Bucky’s birthday.
On this day October 2, 1940 “Buckingham Badger,” better known as “Bucky,” was born at UW-Madison.
A Badger mascot has been used by the university since 1889 when intercollegiate football was established.
Former Wisconsin men’s basketball standout guard Brad Davison is joining Greg Gard’s staff as the Badgers’ special assistant to the head coach, the team announced on Sept. 29 via a press release.
Growing up in Dallas, the general manager of the Wisconsin football program watched his father, Marvin, a former football coach, turn down better jobs in favor of the program that was a project.
College athletics, as Wisconsin men’s basketball coach Greg Gard sees it, is “slowly moving towards a more stable environment.”
A sixth former University of Wisconsin women’s basketball player has joined a lawsuit claiming psychological abuse by former coach Marisa Moseley.
First-year University of Wisconsin women’s basketball coach Robin Pingeton had a plan for the first week she spent with her team this summer.
Casey Rabach grew accustomed to Bill Ferrario being by his side in life’s biggest moments.
University of Wisconsin men’s basketball coach John Powless was willing to play shorthanded to teach a valuable lesson.
Bill Ferrario, a four-year starter who was part of two Big Ten Conference and Rose Bowl championship Wisconsin teams in 1999-2000, died unexpectedly early Tuesday morning. He turned 47 on Monday. Details of his death have not been publicly released, but multiple former teammates who spoke to BadgerExtra on and off the record said he lost his battle to addiction.
When the University of Wisconsin-Madison launched a Women’s Physical Education Department in 1912, Wisconsin women did not have the right to vote. Women, only reluctantly admitted to UW-Madison in the first place, faced scientific misconceptions, double standards and restrictions from administration. But the department itself was always years ahead of its time, alumni said, from its early days to its eventual merger with the men’s program in 1976.
New season ticket sales have spiked from 151 in 2024-25 to currently 609 before this. That’s all while 93% of existing season ticket holders have renewed for 2025-26 — an increase from the previous season.
The success of this summer’s Morgan Wallen and Coldplay concerts suggests that the stage is set for the University of Wisconsin’s football stadium to continue serving as a venue for big-name acts.
The comeback is nearly three decades in the making. Before this summer, Camp Randall Stadium last held a major music concert in 1997: the year Princess Diana died, the first “Harry Potter” book was published and the WNBA debuted. On Oct. 6, The Rolling Stones thrilled more than 27,000 local fans at Camp Randall as part of their Bridges to Babylon Tour.
It’s a cycle. Embrace it.
I became a fan when the University of Wisconsin Badgers football team went 0-9-1 in 1967. The losses make the wins more special. UW can rise again, but we need to set realistic expectations and enjoy the bumpy journey.
Badgers were spotted at Sandburg Elementary on Monday helping students get excited about reading.
The partnership between the Wisconsin Badger football program and Madison Metropolitan School District helps UW athletes give back to the community through the support of the district’s reading literacy initiative.
Barry Alvarez is not a fan of the “Fire Fickell” chants that occurred during Wisconsin’s Week 4 loss to Maryland. The revered former Wisconsin football coach and athletic director made that abundantly clear during the Sept. 23 episode of ESPN Madison’s Barry Alvarez Show.
“I think it’s embarrassing,” Alvarez said. “I think it’s terrible, despicable. They’re spoiled rotten.”
Chris McIntosh expressed his confidence in University of Wisconsin football coach Luke Fickell after a second straight blowout loss Saturday.
UW-Madison Chancellor Jennifer Mnookin now has given McIntosh, the Badgers athletic director, a public vote of confidence. Mnookin declined an interview request by BadgerExtra through a spokesperson Monday but issued a brief statement.
