Shawn Eichorst has officially been named the Badgers’ next athletic director. UW-Madison interim Chancellor Eric M. Wilcots announced the hiring of Eichorst on Wednesday.
Category: Athletics
Urban League of Greater Madison calls for review of UW–Madison athletic director hiring process
The Urban League of Greater Madison is requesting a formal review of the University of Wisconsin–Madison’s hiring process for its athletic director position, citing concerns about whether the search followed established policies.
Wilcots appoints Shawn Eichorst as athletic director
University of Wisconsin-Madison Interim Chancellor Eric Wilcots announced July 1 that he appointed Shawn Eichorst to serve as the next athletic director for the Badgers – the first decision in his time as chancellor.
UW-Madison names Wisconsin native as new athletic director
The University of Wisconsin-Madison has named a new leader for Badgers athletics.
Wisconsin native Shawn Eichorst has been appointed to serve as the university’s new athletic director, interim Chancellor Eric Wilcots announced Wednesday.
Polzin: How Shawn Eichorst got off to a solid start as Wisconsin AD
It’s not easy for someone to make a great first impression in a virtual setting, so it’s only fair to cut Shawn Eichorst some slack for what technically served as his introductory news conference as the University of Wisconsin athletic director.
Shawn Eichorst’s vision for Wisconsin: ‘Excellent in everything we do’
Shawn Eichorst presented a collaborative vision for the future of the University of Wisconsin athletic department in an effort to become its leader.
Urban League leader calls for review of Wisconsin athletic director hiring process
The leader of the Urban League of Greater Madison has called for a formal review of the University of Wisconsin’s athletic director hiring process to see if it was in line with policies and equal opportunity standards.
New AD Shawn Eichorst’s starting salary an increase over his Wisconsin predecessor
Shawn Eichorst will have a higher compensation level as University of Wisconsin athletic director than his predecessor did.
It’s official: Wisconsin names Shawn Eichorst new athletic director
It’s about 45 miles from the Richland County village where Shawn Eichorst grew up to the office he’s about to take over at the University of Wisconsin.
Wisconsin reportedly targeting Shawn Eichorst as next athletic director
The Wisconsin Badgers appear to be taking a familiar route with their athletic director hire.
Wisconsin is targeting former Nebraska and Miami athletic director Shawn Eichorst for its AD vacancy, according to a report by ESPN’s Pete Thamel. A university spokesman did not immediately comment on the report.
Wisconsin reportedly targeting Shawn Eichorst as Athletic Director
Wisconsin is targeting Shawn Eichorst as the school’s next athletic director, according to ESPN’s Pete Thamel.
What to know about Shawn Eichorst as Badgers seek new athletic director
Hall of Fame basketball coach Bo Ryan had an impressive run of athletic department administrators who oversaw his University of Wisconsin program.
One of them was Shawn Eichorst.
5 things to know about new Wisconsin athletic director Shawn Eichorst
The University of Wisconsin is working on hiring Shawn Eichorst as its next athletic director, ESPN’s Pete Thamel reported Tuesday.
Polzin: Why Wisconsin’s safe choice for athletic director provides little relief
It’s really important for a columnist to have a strong opinion on a big news event, but you deserve honesty more than some contrived take.
So here it goes: Truth is, I have no idea how to feel about UW-Madison interim chancellor Eric Wilcots apparently choosing Shawn Eichorst to be the school’s next athletic director.
Culver’s becomes first jersey patch sponsor for select men’s Wisconsin teams
Culver’s has become the first jersey patch sponsor for Wisconsin football, men’s basketball and men’s hockey, Wisconsin Athletics announced Tuesday morning.
Wisconsin targeting Shawn Eichorst as next athletic director | Report
The Wisconsin Badgers appear to be taking a familiar route with their athletic director hire.
Wisconsin is targeting former Nebraska and Miami athletic director Shawn Eichorst for its AD vacancy, according to a report by ESPN’s Pete Thamel. A university spokesman did not immediately respond to the report.
Culver’s buys sponsor patches on Wisconsin jerseys
Craig Culver said he can’t guarantee more wins for the University of Wisconsin football team now that it’ll be wearing the logo of the restaurant chain bearing his family’s name on its uniforms.
Longtime Wisconsin rowing coach retires after 32 years at school
Chris Clark is retiring after 32 years with the University of Wisconsin rowing programs.
Matthew Mors joins Kyle Blackbourn’s staff at UW-Parkside
Matthew Mors, like countless others who have recently departed college, had to figure out what he was going to do.
The former University of Wisconsin men’s basketball forward from Yankton, South Dakota, wasn’t with the Badgers very long. He never officially played in a game during his lone season with Badgers in 2021-22, and his four-year playing career with only one school, South Dakota State, ended this past March. So, Mors smiled when asked if he had expected to don the motion W logo — the one stitched to the left side of his gray polo at Wisconsin’s advanced camp June 18 — ever again.
New assistant coach’s critical role in Wisconsin men’s hockey’s future
Nick Peruzzi is stepping into an important role in acquiring and developing talent for the University of Wisconsin men’s hockey team.
A Breese Stevens batboy becomes a UW baseball star, Rose Bowl official
The 100th anniversary of Breese Stevens Field has given pause to Otto Puls for reflection on its history, and his own with the Madison venue fronting East Washington Avenue.
Puls was his bat boy for games at Breese Stevens. In a 1954 Capital Times column, Cornelius wrote about Puls, who was then playing for the University of Wisconsin.
New Wisconsin coach’s challenge: ‘Taking down the beast that I helped build’
Chris Solinsky isn’t afraid of the competition his University of Wisconsin cross country and track and field teams are going to face, and he doesn’t want his athletes to be, either.
Take this interaction between the new Badgers director of cross country and track and field and his former boss at the NCAA Championships last week in Eugene, Oregon, as an example.
Chris Borland stunned the NFL by leaving. But he never quit caring.
At the end of a 20-minute conversation, focused until then on Chris Borland deservedly going into the UW Athletic Hall of Fame, the questioning took an abrupt turn.
Wisconsin Basketball Team Files Lawsuit Against Former Head Coach Alleging Disability Discrimination
On August 15, 2025, five former University of Wisconsin women’s basketball players filed a federal lawsuit claiming they experienced psychological abuse and discrimination by former head coach Marisa Moseley. The suit also alleges the university failed to respond appropriately and includes claims of retaliation, emotional harm, and disability discrimination.
Polzin: Why Wisconsin rowers ‘pulling our weight’ is critical to program’s survival
So much of rowing is working together as one, often when nobody is watching. As such, it’s a sport where it’s possible for stars to get overlooked.
All of those things serve as the backdrop to an idea that has been brewing inside the Wisconsin Rowing Stewards of 1874 for about a year: The creation of the Wisconsin Rowing Hall of Fame.
Rival passes Wisconsin’s Mark Johnson for title of highest-paid NCAA women’s hockey coach
The winningest NCAA women’s hockey coach no longer is the highest paid in the sport.
Temporarily, at least.
‘Had to pinch myself’: Badgers great discusses dream year at AmFam Championship
The University of Wisconsin’s Mark Johnson in March became the first to 700 women’s hockey wins and the first in college hockey to win nine NCAA championships.
He helped rebuild UW athletics. He questions the athletic director search.
A game-changing administrative catalyst in the University of Wisconsin athletic department and football turnaround of the ‘90s has some thoughts on today’s challenges.
The ongoing chaos in the present college model holds some personal intrigue and piqued the curiosity of Al Fish, one of 12 inductees to the 2026 UW Athletics Hall of Fame.
Farewell to the McClain Center, built and demolished out of Wisconsin falling behind peers
The University of Wisconsin football team was falling behind its Big Ten peers. It needed a better place to practice when weather wasn’t cooperating.
The mid-1980s plan to solve that problem initially was to install a translucent dome over the Camp Randall Stadium field for the offseason. The Athletic Board got on board — briefly, anyway.
Spot in Wisconsin’s hall of fame ‘surprising’ for Janet (Huff) Dyer
Janet (Huff) Dyer followed her sister to the University of Wisconsin women’s basketball team. Now she’s following her into the Badgers’ hall of fame.
Badgers star back leads Wisconsin’s 2026 hall of fame class
“It was definitely surprising,” Dyer said. “I never expected it. But it was a very important moment for me.”
Madison Sports Hall of Fame has a new voice to honor athletes
Brian Posick hasn’t forgotten his first Madison Sports Hall of Fame banquet. It was 30 years ago, and the memory is still fresh.
Former University of Wisconsin sports information director Jim Mott was among the four inductees in 1996, and Posick was drawn to the event because “I admired him.”
Posick was subsequently hooked. “I wanted to see what it was all about,” he said, “and I’ve been there ever since handing out individual awards, whatever they may be.”
Polzin: Transfer portal adds a layer of complexity to UW hall of fame selection process
This topic, admittedly, is well down the list of ways the transfer portal complicates college sports.
But it’s on there somewhere and entered my mind last week when the UW Athletic Hall of Fame class of 2026 was unveiled.
Wisconsin men’s basketball legend’s decision to leave playing career behind a ‘hard’ one
Former University of Wisconsin men’s basketball forward Sam Dekker decided to enter coaching after an 11-year professional basketball career, joining the South Carolina men’s basketball staff in May.
Last week, he discussed the excitement of joining his former assistant coach at Wisconsin, Lamont Paris, and the difficulty of leaving the playing chapter of his career behind him.
Longtime NFL personnel executive named Wisconsin football’s next GM
In their latest attempt to get the program back on track, the Wisconsin Badgersannounced the football program’s next general manager.
According to ESPN’s Pete Thamel, Wisconsin hired longtime NFL personnel executive Morocco Brown.
Basketball player turned developer excited about Park Street project
When Julian Walters was playing professional basketball in Europe, he thought he had the next decade of his life planned out. Then the COVID-19 pandemic hit, and his career abruptly came to a halt.
“You have this idea in your head of how your life is going to go,” he said. “I wasn’t quite ready to not play basketball yet.”
UW 2026 Athletic Hall of Fame Announced
University of Wisconsin Interim Director of Athletics Marcus Sedberry announced Thursday that 12 standout athletes and staff members will be inducted into the UW Athletic Hall of Fame as part of the Class of 2026.
Sedberry revealed the class inside Victory Hall at Camp Randall Stadium. The group will be inducted during Hall of Fame weekend on Sept. 18-19, and will be honored at Camp Randall during Wisconsin football’s game vs. Eastern Michigan on Sept. 19 (11:30 a.m. CT).
Interim Badgers boss: expect a new AD by football season
Speaking Thursday morning to a meeting of downtown business leaders, UW-Madison interim athletic director Marcus Sedberry said he anticipates the new director will be named before the Badgers football season begins in September.
“My estimation is before football season, there will be some type of announcement of who the next athletic director will be,” Sedberry said at a Downtown Madison Inc. breakfast event held at the Edgewater Hotel.
Badgers’ Fickell has a short leash, college football magazine says
It’s one thing that a national college football preseason magazine has University of Wisconsin coach Luke Fickell on its “hot seat” list.
It’s another thing for Fickell’s fourth-year program to be the target of a “hot take” from an anonymous opposing Big Ten assistant coach in the same magazine.
Here’s what the job posting says Wisconsin is looking for in a new athletic director
The search for the next University of Wisconsin athletic director has a focus on candidates with experience of what they could be stepping into.
The two-week application period for the position opened Wednesday after a series of listening sessions and the start of meetings by a nine-member search committee, the school said. Applications are due by June 10.
Six Badgers programs post perfect multi-year scores in NCAA report
UW-Madison Athletics announced Tuesday that six Badger programs earned perfect multi-year scores in the NCAA’s most recent Academic Progress Rate report.
The teams that achieved flawless multi-year APR scores of 1,000 were men’s golf, women’s golf, men’s cross country, women’s cross country, men’s track & field and men’s wrestling.
4 questions to ask about Wisconsin’s athletic director search
The search to replace Chris McIntosh as the new University of Wisconsin athletic director commenced nearly two weeks ago. The university recently gave some answers as to the process, but there’s still plenty to wonder about what’s ahead and who could fill this prominent role.
What a former UW athletics director thinks of the job today
To get around these days, Pat Richter has been using a cane, a concession to the toll on his 84-year-old hips and knees from playing football.
But he has taken it all in stride.
Even if that stride, in his words, has been reduced to “slow but sure” steps.
Some would suggest that’s the approach the University of Wisconsin should take in hiring its next athletic director, a title Richter once held for 14-plus years.
Opinion: College basketball player outearns UW president by millions
A sign of our crazy times: It wasn’t even noteworthy when we learned during the bruhaha over the firing of Jay Rothman, the president of the Universities of Wisconsin, that the position’s market value is millions of dollars below that of a good college basketball player.
What a former UW athletics director thinks of the job today
To get around these days, Pat Richter has been using a cane, a concession to the toll on his 84-year-old hips and knees from playing football.
But he has taken it all in stride.
Even if that stride, in his words, has been reduced to “slow but sure” steps.
UW-Madison names 9-member committee to find next athletics director by summer
UW-Madison has officially launched a search for its next director of athletics.
Incoming Interim Chancellor Eric Wilcots is leading the search process after outgoing Chancellor Jennifer Mnookin asked him to take charge, given her time as chancellor ends May 16.
“Wisconsin Athletics plays a vital role in the life of our campus and our community; its success matters,” Wilcots said in a statement issued Tuesday.
Colts GM part of search committee for next UW athletics director
UW-Madison on Tuesday announced the launch of its search for a next director of athletics, with a search committee including the Indianapolis Colts’ general manager.
Outgoing Chancellor Jennifer Mnookin asked interim Chancellor Eric Wilcots to take the lead on the search process, given that her time as chancellor concludes on Saturday. The new athletics director is expected to begin their role this summer.
What’s success for Wisconsin interim athletic director Marcus Sedberry
Marcus Sedberry could be Wisconsin’s interim athletic director for a while – or not so long.
UW has yet to announce a search firm, search committee or other important details in the three-plus weeks since Chris McIntosh’s abrupt departure to take a position at the Big Ten office.
Updates on the Wisconsin athletic director search
The process of finding a new athletic director at the University of Wisconsin already is different than the last one.
There was one day between the announcement of Barry Alvarez’s pending retirement in 2021 and the naming of a nine-person search committee to help find his replacement, complete with a website that featured an eight-page prospectus document.
Opinion: How to fill 3 big university jobs in Madison | Our View
The chancellor is leaving.
The president got fired.
The athletic director jumped before he could be pushed.
That’s a lot of turnover at the top for UW-Madison and the 13-campus Universities of Wisconsin. It’s also an opportunity to reset priorities for higher education in Madison and across the state. The Regents and others who will help fill these jobs need to get this right.
Wisconsin women’s hockey team brings championship trophy to children’s hospital
Members of the Wisconsin women’s hockey team brought their NCAA Championship trophy to the American Family Children’s Hospital on Friday afternoon.
This visit is part of Badger Fridays, during which UW athletes from various sports visit patients at American Family Children’s Hospital.
Who could replace Chris McIntosh as Wisconsin’s AD? 7 possible options
The Wisconsin Badgers are in a relatively rare position.
For just the third time in more than three decades, UW will be hiring a new athletic director.
Chris McIntosh left earlier in April to take a new position with the Big Ten as its deputy commissioner for strategy. Marcus Sedberry will serve as interim athletic director during the national search.
Wisconsin interim athletic director role comes with pay raise for Marcus Sedberry
Marcus Sedberry is getting a pay raise to serve as interim athletic director at the University of Wisconsin.
Sedberry will have an annual base salary of $875,000 for the temporary role, according to an offer letter from UW-Madison Chancellor Jennifer Mnookin dated April 12. That was the same day Chris McIntosh submitted a resignation letteras he left the school to take a job as deputy commissioner of strategy at the Big Ten Conference.
A Badgers champion coach to say farewell to a ‘special place’
Mick Byrne made it clear his impending retirement was not a revelation. Instead, some alarms went off for the University of Wisconsin cross country and track coach.
In late November, a handful of days after the NCAA men’s and women’s cross-country championships, Byrne had triple bypass heart surgery.
Barry Alvarez Caught Off Guard by Chris McIntosh Departure: ‘That’s His Business’
In a seismic shakeup at the top of the Wisconsin athletics department, athletic director Chris McIntosh recently announced his departure from the role to join the Big Ten conference in an administrative capacity.
Wisconsin legend Barry Alvarez was just as surprised as anybody.
Inside Marcus Sedberry’s path from behind the scenes to spotlight as Wisconsin interim AD
Marcus Sedberry’s grown used to being pulled in many directions.
He enjoys that each day of his career as a University of Wisconsin administrator throws new challenges his way. The biggest curveball of his tenure in Madison came over the past week when Sedberry learned his job was about to change entirely.
3 hot topics Wisconsin chancellor covered in final meeting with Athletic Board
It was Marcus Sedberry’s first public meeting as interim athletic director of the University of Wisconsin.
But Wednesday’s Athletic Board meeting was a farewell, too: UW-Madison Chancellor Jennifer Mnookin delivered her final address to the group that’s tasked with oversight of the athletic department.
Slumping football ticket revenue impacts Wisconsin’s 2026-27 budget plan
The University of Wisconsin athletic department is budgeting for around $2 million less in football ticket revenue for the 2026 season than it earned in 2025.
That was one of the takeaways from a department budget request, approved Wednesday by the Athletic Board, that exceeded $200 million for the first time.
Read Chris McIntosh’s letter of resignation as Wisconsin athletic director
Chris McIntosh said he had “very mixed emotions” in resigning from the University of Wisconsin athletic director position.
McIntosh emailed UW-Madison Chancellor Jennifer Mnookin and her chief of staff and senior adviser Jennifer Noyes a four-paragraph resignation message Sunday night.
Wisconsin’s longtime track and field, cross country coach retiring at end of season
Mick Byrne had a lot to live up to when he arrived at the University of Wisconsin in 2008.
Byrne took over a Badgers men’s cross country program that had won nine straight Big Ten championships and had each of its previous three coaches bring home an NCAA championship.
What we know about the search for a new Wisconsin athletic director
There’s no definitive timeline yet on the search for a new University of Wisconsin athletic director.
Chris McIntosh’s departure to become deputy commissioner for strategy at the Big Ten Conference was kept quiet until Sunday. The conference and Wisconsin confirmed it with a Monday morning announcement.
Wisconsin hockey fans react to Badgers’ loss to Denver in title game
Wisconsin hockey is leaving Las Vegas without the national championship trophy after falling to Denver 2-1 in the title game on April 11.
The Badgers dominated the shots on goal but after a first-period goal they couldn’t find the back of the net again, while Denver’s two third-period goals lifted the Pioneers to their 11th national championship and third in the last five years.