Skip to main content

Category: UW Experts in the News

Stumbling through TV’s first year with President Trump

The Outline

Noted: Jonathan Gray, a professor of Media and Cultural Studies at the University of Wisconsin-Madison, agreed that shows were shying away from Trump. “Classically, a lot of TV shows didn’t really talk about the presidency anyway,” he said. “You’ve now got a whole sort of ecosystem of satire, between [late night satire shows] and SNL and so forth. I wonder if some writers just feel like that’s being taken care of elsewhere. I’d imagine that some writers feel that you [shouldn’t] ‘feed the troll,’ because he’s everywhere, and when we find somewhere where he’s not, we wonder why he’s not there.”

Brand choice can break bonds

Chicago Tribune

Noted: Thomas O’Guinn, marketing professor and Thomas J. Falk distinguished chair in business at the University of Wisconsin at Madison, thinks the study is on point. Having studied sons who got into longstanding grudges over not picking the same brand of car as dad or not liking the same “family” brand of beer, he attests that the results are not surprising at all.

The Potential Risks Of Consumer Genetic Testing Services

Wisconsin Public Radio

Recent advancements in the field of genetic testing have led to accurate predicting of risk of diseases and genetic abnormalities, as well as helping to map out our personal genealogy and ancestry. But are there risks associated with giving away our personal genetic information? Interviewed it Jason Fletcher is an Associate Professor of Public Affairs with appointments in Sociology, Applied Economics and Population Health Sciences.

Help for Holiday Stress

Public News Service

Noted: Some of the stress is unnecessarily self-inflicted, says Christine Whelan, a clinical professor in the Department of Consumer Science at the University of Wisconsin-Madison School of Human Ecology.

Taste it, you’ll like it: Assaying the impact of in-store product sampling

Phys.org

Noted: In “An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective,” the three authors – Sandeep R. Chandakula of Singapore Management University, Jeffrey P. Dotson of Brigham Young University, and Qing Liu of University of Wisconsin-Madison – find that sampling has both an immediate, if short-term, effect and a sustained impact on sales, but that the impact varies according to the size of the conducting the event. They also found that repeated sampling for a single product produces increased returns and that sampling tends to expand a category rather than purely substitute for another product.

One for me, one for you: “Companionizing” makes gift more special

Isthmus

According to research out of the University of Wisconsin School of Business, buying the same thing for yourself makes the gift even more special to the recipient. There’s even a name for it: companionizing.

“Recipients end up liking the gift more because it’s shared,” says Evan Polman, a UW marketing professor, who conducted the research with Sam Maglio, a marketing professor at the University of Toronto Scarborough. They published the results of their study in July in the Personality and Social Psychology Bulletin.

At Md.’s historically black schools, the pursuit of equity without forgoing identity

The Washington Post

Quoted: “Judge Blake has provided a foundation for a potentially far-reaching remedy that will over time enhance the institutional identities of the historically black institutions beyond race,” said Clifton F. Conrad, a professor of higher education at the University of Wisconsin-Madison. “Equity is about more than just money.”

The future of farming is in the cloud

The Week

Quoted: “The agriculture industry is utilizing data more than ever before,” says Brian Luck, a biological systems engineering professor at the University of Wisconsin-Madison. “Data is gathered on the soil within fields, the plants growing on fields, the weather occurring during growing season, and the machinery used in fields.”

Texas higher ed commissioner says outnumbered men feel uncomfortable on some campuses

Inside Higher Education

Noted: Outside Texas, many found it hard to believe that men feel uncomfortable on campus. That was the initial reaction of Jerlando F. L. Jackson, director and chief research scientist at Wisconsin’s Equity and Inclusion Laboratory at the University of Wisconsin Madison. But his thoughts changed as he considered the different populations of men and the ways young men might interpret the things they see unfolding on campus around them.

Feeding productive dairy cows is balancing act

WI Farmer

The ingredients dairy farmers feed their cows impact overall cow health so much that Dr. John Goeser believes that universities should merge veterinary science with nutritional science. Goeser, an adjunct assistant professor in the UW-Madison Dairy Science Department, is also the nutrition director at Rock River Lab, Inc.

Unlocking the Secrets of Ebola

Technology Networks

The findings could allow clinicians to prioritize the scarce treatment resources available and provide them to the sickest patients, said the senior author of the study, Yoshihiro Kawaoka, a virology professor at the UW-Madison School of Veterinary Medicine.

One Thanksgiving Won’t Make You Obese. Twenty Thanksgivings, Though …

Fivethirtyeight.com

Noted: Since then, many other studies have come up with comparable results. A 2014 review of six different studies found an average holiday weight gain of 1 pound. A 2017 summary of the research found similar results. Just 1 pound — but a significant pound because research also suggests that it could account for most (if not all) of our average annual weight gain. “Yup, it’s small,” said Dale Schoeller, professor emeritus of nutritional sciences at University of Wisconsin-Madison and author of the 2014 review paper. “But because it’s a large percentage, it’s not unimportant.” Schoeller calculates total annual weight gain by comparing the average weight of a 20-year-old in 1960 to the average weight of a 60-year-old in 2000. By his calculation, Americans gain about 0.8 pounds a year. Over the course of 20 years’ worth of Thanksgivings, he pointed out, it can start to add up.

The Great Butter Meltdown

New York Times

Noted: According to Laura Hernandez, an animal lactation expert at the University of Wisconsin, heat stress, caused by the prolonged high summer temperatures associated with climate change, suppresses a cow’s appetite, causing it to eat less and give less milk.

Black Friday offers a wide-range of shopping experiences

Wisconsin State Journal

Quoted: “Consumer confidence is a big deal during the holidays, so Madison will probably do a little bit better than the national average,” said Jerry O’Brien, executive director of the Kohl’s Center for Retailing at UW-Madison. “It’s apparent that some people like shopping on Thanksgiving. We may have hit that balance, but the (stores) that are closing (on Thanksgiving) have had some good responses, too.”

Hoping for an expensive holiday gift? You may be disappointed

USA Today

Quoted: “I think it’s encouraging, because although we might usually think that the more expensive the gift, the better it is, that’s often not the case,” University of Wisconsin marketing professor Evan Polman told CreditCards.com. “As a recipient, you’re usually just as happy to receive an expensive gift as you are an inexpensive gift. There is some truth to ‘It’s the thought that counts.’ “

Could raising our body temperature treat depression?

Salon.com

Noted: A collaborative effort, led by psychiatrist Clemens Janssen at University of Wisconsin–Madison, piloted the first ever double blind clinical trial to try and show that hyperthermia can relieve symptoms of major depressive disorder better than SRRIs can – and that it can do so without any of the dreadful side effects like extreme weight gain, panic attacks, suicide attempts, insomnia, or sexual dysfunction that can accompany those drugs. At most, patients experiencing mild hyperthermia treatments experience dehydration, nausea, and headaches. The results sound too good to be true.

Black Friday offers a wide-range of shopping experiences

Wisconsin State Journal

Quoted: “Consumer confidence is a big deal during the holidays, so Madison will probably do a little bit better than the national average,” said Jerry O’Brien, executive director of the Kohl’s Center for Retailing at UW-Madison. “It’s apparent that some people like shopping on Thanksgiving. We may have hit that balance, but the (stores) that are closing (on Thanksgiving) have had some good responses, too.”

Yes, You Have Implicit Biases, Too

Chronicle of Higher Education

Noted: Of course, this imagined world is our own. For Patricia G. Devine, a professor of psychology at the University of Wisconsin at Madison, and director of its Prejudice and Intergroup Relations Lab, the repeated exposure to stereotypes is precisely how implicit bias is formed — and may hold the key to how it can be erased.

A pleasant picture for baby boomers: Lower risk of macular degeneration

Wisconsin State Journal

“It may have something to do with the cumulative impact of a lot of gains in health care, in terms of preventing and treating childhood infections, and improved maternal and child health,” said Karen Cruickshanks, a UW-Madison epidemiologist who led the study, published Thursday in the journal JAMA Ophthalmology.

We may know why Jupiter’s Great Red Spot is red instead of white

New Scientist

Noted: The red material Carlson made “has optical properties that are an excellent match to the spectrum of the Great Red Spot,” says Larry Sromovsky of the University of Wisconsin-Madison. By adjusting particle size and concentration, their model could match the visible spectra of other reddish clouds on Jupiter, unlike Loeffler’s material.

Where Does Sand Come From? Parrotfish Poop Makes White Beaches and Now Scientists Know How

Newsweek

Noted: The team, made up of scientists from Lawrence Berkeley National Laboratory, Nanyang Technological University in Singapore and the University of Wisconsin-Madison used a Berkeley X-ray machine known as the Advanced Light Source (ALS) to look at parrotfish teeth. They also used a technique known as polarization-dependent imaging contrast (PIC) mapping to further examine the teeth. PIC was developed by study researcher Pupa Gilbert, a biophysicist and professor in the Physics Department at the University of Wisconsin-Madison, and allowed the researchers to see the parrotfish in a way previously not possible.

Here’s what happened to teachers after Wisconsin gutted its unions

CNN

The unions weathered a similar case that deadlocked last year after the death of Justice Antonin Scalia, and they have since taken steps to build confidence among their membership so they will keep paying dues even if it’s no longer required.

“As a result of the dress rehearsal that they got, they all in their own ways have taken steps to be as prepared as they can be,” says Michael Childers, director of the School for Workers at the University of Wisconsin. “It’s not like they haven’t seen this coming.”

Climate change is here: Wisconsin is seeing earlier springs, later falls, less snow and more floods

Capital Times

Scientists with the University of Wisconsin-Madison’s Initiative on Climate Change Impacts — an effort to identify climate change fallout and offer coping strategies — believe that the effects can be mitigated with reduced greenhouse gas emissions. They believe that policy makers and public agencies can take measures to adapt. But those measures are on indefinite hold. “It’s disappointing, particularly with the shutdown of the DNR science bureau that WICCI collaborated with,” said Michael Notaro, a UW-Madison professor on the front lines of climate research.

The West Will Burn

Outside

Noted: That article led me to the University of Wisconsin-Madison, whose Forest and Wildlife Ecology Lab has been studying wildland-urban interface. One of the lab’s research papers defines that term: “The wildland–urban interface (WUI) is the area where houses meet or intermingle with undeveloped wildland vegetation. The WUI is thus a focal area for human–environment conflicts, such as the destruction of homes by wildfires.”

Researchers Build a Cancer Immunotherapy Without Immune Cells

The Scientist

Noted: “In terms of engineering and programming human cell behavior, this is at the cutting edge. It expands our toolkit to rewire cells,” says Krishanu Saha, a biomedical engineer at the University of Wisconsin–Madison who did not participate in the work. “All of the work in this study is in vitro in the lab, but whether that works as well, or perhaps better, inside animals needs further study,” he adds.