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Category: UW Experts in the News

One scan of firm?s digital business cards swaps, stores data

Wisconsin State Journal

The QR code is a square with a black and white design and placed on a print advertisement or a placard, say, at a transit station, people can use their mobile devices to scan the code and access a website for more information or a discount on a purchase. UW-Madison has started experimenting with QR codes in some venues, such as the Chazen Museum of Art, wgere an exhibit of Russian icons last spring included QR codes on the labels of many objects, leading to pages on the art history department?s website with research by students on the works of art. The athletic department posted a QR code online, in addition to a link, for the Badgers? spring football game, packed with information about the team, while the Wisconsin Sea Grant printed QR codes on postcards distributed to outdoor outfitter stores.

Quoted: UW-Madison communications professor Dietram Scheufele, who said QR codes are ?very successful tools” and could one day be used by students to register for classes.

Final recall races today

Wisconsin Radio Network

UW-Madison political scientist Charles Franklin says turnout will again be a major factor in today?s election, much as it was in the GOP races. He says voters last week in some districts came out numbers that were close to the levels seen in presidential elections.

American Family ad campaign: ?American Dream? still possible

Wisconsin State Journal

Cynthia Jasper, a consumer science professor at UW-Madison, said people wouldn?t like to see the dream idea or their feelings about it unfairly exploited. ?Consumers are, more and more, becoming very sophisticated in terms of what they accept and whether they feel they?re being manipulated,? Jasper said. ?It could backfire.?

Curiosities: What atmospheric conditions make weather forecasting more difficult?

Wisconsin State Journal

Large, slow moving air masses make life easy for a forecaster, says Steve Ackerman, professor of atmospheric science at UW-Madison. “When we have a high pressure zone sitting above us in winter or summer, we know the weather is going to stay pretty much the same.” At the opposite extreme are thunderstorms and tornadoes, Ackerman says.

Tea Party?s heyday may be coming to an end, say political experts (The Hill)

Noted: ?If you were paying attention to the coverage, the characterization of people resistant to raising the debt ceiling was they were Tea Party supporters or members of the Tea Party caucus,? said Charles Franklin, a professor of political science at the University of Wisconsin and a polling specialist. ?That characterization is an element in the current apparent decline in Tea party popularity.”

States start to require courses in financial literacy

USA Today

Noted: Students aren?t the only ones with a steep learning curve. More than half of teachers say they feel unqualified to use their state?s financial education standards, and few feel “very competent” lecturing a class on topics such as risk management and debt, according to a study by the University of Wisconsin-Madison.

Asian carp FAQ (Minnesota Public Radio)

Minnesota Public Radio

Noted: “These things are robbing everything else that depends on the productivity of the water,” said Phil Moy, who studies Asian carp at the University of Wisconsin Sea Grant Institute. “The tiniest fish, the minnows that then feed larger fish that then feed us, all rely on plankton. And here we have a great big fish, and a lot of them, taking the food from everyone else.”

13 Qualities to Look for in an Effective Psychotherapist (Psychology Today)

Psychology Today

Noted: To be effective, psychotherapy needs to be provided in a way that meets a set of well-defined criteria. Condensing many hundreds of studies, psychologist Bruce Wampold, in a recent American Psychological Association symposium, boiled these ingredients down to this bakers dozen. Ive listed them in brief and translated them into practical terms that you can use in evaluating mental health professionals serving you or those close to you.

Japanese beetles stay for another month

Wisconsin Radio Network

One expert calls it ?the bug from hell.? University of Wisconsin-Madison entomologist Phil Pellitteri is quite familiar with the Japanese beetle. ?The small kind of coppery green, metallic beetle looks like a small bumble bee almost, in both the way it flies and kind of lands on plants.? And when it lands, you can be sure it?s not there for the view.

Campus Connection: UW officials say bill would have ‘chilling effect’ on biomedical research

Capital Times

With its fiscal agenda mostly complete, members of the state?s Republican leadership now are turning their attention to social issues. On Tuesday, Assembly Republicans introduced a bill backed by an anti-abortion group that would make it illegal to provide or use for experimentation a “fetal body part.” Many fear the legislation would have a “chilling effect” on a range of biomedical research conducted at places such as the University of Wisconsin-Madison.

…. “I think what’s particularly concerning is the motivation behind this legislation; it’s based on either a lack of understanding or misplaced view of what actually goes into the research that goes on at the university,” says Mark Bugher, the director of University Research Park and a special assistant to new UW-Madison interim chancellor David Ward. “I read the memo from Rep. Jacque and it sounded pretty ominous but not based on any evidence or fact.”

Experts urge investors to stay in the stock market

Wisconsin State Journal

Brian Hellmer, director of the UW-Madison School of Business? Hawk Center for Applied Security Analysis, said he thinks concerns about the finances of Italy, Spain and Greece were exacerbated by a loss of confidence in the ability of the U.S. to handle its own debt problems.

Curiosities: Why do chipmunks make that annoying sound?

Wisconsin State Journal

“This group tends to live in underground burrows. When they are above ground feeding, they are constantly on the lookout for predators – feral cats, hawks, owls and eagles,” says Hannah Carey, a professor of comparative biosciences in the UW-Madison School of Veterinary Medicine who who studies hibernation in the 13-lined ground squirrel.

Study: Wolf hunt gathers support

Wisconsin State Journal

There is wide support for a regulated wolf hunt in Wisconsin, according to a new study published by UW-Madison researchers, although that approval was more tepid among non-hunters and those who live outside wolves? range. In a study published in the journal Society and Natural Resources, Adrian Treves and Kerry Martin surveyed hunters and non-hunters in Wisconsin, Idaho, Montana and Wyoming between 2001 and 2007 to gauge their attitudes toward wolves.